Variable such as consumer mood-differing retail environments

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Reference no: EM131784495

1. When a consumer decides to try a hairdresser based on several factors – such as price, salon location and the friendliness of staff – the consumer is using ______________ to evaluate the service.

1. Massed learning

2. Cues

3. Heuristics

4. Pooled learning

2. Variables such as a consumer’s mood, the differing retail environments or time of day are defined as ______________.

1. Consumer behaviour

2. Situational characteristics

3. Consumer variability

4. Consumption cues

3. With regard to the central and peripheral routes to persuasion theory, in the case of low consumer involvement, the ______________ route to persuasion should be employed.

1. Dual processing

2. Central

3. Peripheral

4. Elaborate

4. ______________ is the process of assigning mental symbols to sensations to derive meaning from or remember stimuli.

1. Figure and ground

2. Closure

3. Perceptual encoding

4. Proximity

Reference no: EM131784495

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