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Value Proposition
Search newspapers, magazines, or the web (NVCA site (Links to an external site.)Links to an external site.), and identify a venture which has just received initial venture capital funding. Think about the value proposition written by the entrepreneurs to obtain the funding for this product or service opportunity. In a two- to three-page paper (not including the title and reference pages), address the following:
• Identify a venture that has received initial funding and describe the value proposition and investment requirements.
• Explain key points that you believe resulted in a positive evaluation of the venture and convinced investors to provide funding. Be sure to include examples to support your explanation.
Explain how positioning analysis can help a marketing manager identify target market opportunities. What, if any, shortcomings do you see in this approach?
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