Value of your association through ambush marketing

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Why should younger employees (those in their 20s and 30s) care about retirement benefits?

Assume you are the marketing director of a large multinational corporation that has just secured “official sponsor” status for the the 2018 FIFA World Cup also scheduled to be held in Russia. What would your plan be to ensure that your competitors do not reduce the value of your association through ambush marketing?

Should the professor read and grade these exams or should he simply give everyone an A on this exam? Justify your answer using the principle of trust for your analysis. Begin by explaining the basic decision rule and be sure to make clear any assumptions you are using.

Reference no: EM132233708

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