Value of marketing to customers and consumers

Assignment Help Managerial Accounting

Reference no: EM13170246

1. Review the American Marketing Association's Statement of Ethics and theCode of Conduct for the European Marketing Confederation.

2. Write a short paper (one to two pages) in which you discuss and compare the two codes from these marketing associations. In this paper, discuss:

a.The similarities and differences between the two codes.

b.The implications of these differences if a company markets in both the United States and the European Union.

c.The implications of these differences on your practice as a marketer.

3.This paper must utilize APA citations and references. Please ensure you review the APA guidelines.

In the forum, discuss the value of marketing to the consumer, the stakeholder, and the stockholder. Your forum post should address the following:

The value you place on marketing.

The value of marketing to customers and consumers.

The value of marketing to stakeholders and stockholders.

Reference no: EM13170246

Questions Cloud

Kinship organizations : Kinship systems in Foraging and Horticultural based societies provide support for people in all stages of their life. Address the following in a two- to three-page paper.

Recruiting manager for a nonprofit : If you were a recruiting manager for a nonprofit, what screening tools would you use in narrowing a pool of candidates?

Non-evaluative-subjective facts involving interaction : Non-evaluative, subjective facts involving interaction between subjects. Read the speeches by Martin Luther King and George Wallace concerning the issue of segregation and analyze the transcript of those speeches.

Define the vapor pressure of ethanol : The vapor pressure of ethanol is 10. torr at -2.3 degrees celsius and 40. torr at 19 degrees celsius.

Value of marketing to customers and consumers : Review the American Marketing Association's Statement of Ethics and the Code of Conduct for the European Marketing Confederation.

Explain what is the energy of a mole of radio wave : Radio waves are very low energy forms of electrmagnetic radiation. What is the energy of a mole of radio wave photons with a

What volume of dry h2 gas would theoretically be produced : what volume of dry H2 gas would theoretically be produced if it is measured at 20 degrees Celcius and 785 mmHg?

Why does the thermal conductivity detector respond : Why does the thermal conductivity detector respond to all analytes except the carrier gas?

Calculate the ph of a 0.82 m solution of hx : For weak acid, HX, Ka = 1.0 10^-6. Calculate the pH of a 0.82 M solution of HX.

User Account

All Pages