Value of customer information to canyon ranch

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Reference no: EM132215487

CANYON RANCH CASE STUDY

What is the value of Customer Information to Canyon Ranch?

As CIO how would you make the case to develop or buy a CRM system and business intelligence tool?

What impact do you think these systems may have on the company specifically it's strategy?

What advice would you give the executives of Canyon Ranch?

Reference no: EM132215487

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