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Identify a company and industry that has launched a strategic product or service that has gone beyond incremental improvements to create a value innovation, blue ocean, or fast second within the past 5 years. Describe which of these strategic innovations was pursued, and support your position.

Your post to this discussion must include at least one cited scholarly reference (peer-reviewed journal or practitioner journal) in addition to the course assigned readings, and must be a minimum of 250 words in length. Remember to list your references in APA format at the end of your post.

Reference no: EM13861500

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