Value-expressive and knowledge functions of attitude

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According to Inc., "Many of Generation Z's most trusted brands are the treats and favorites that they've grown up with-Kraft Mac & Cheese and Little Debbie-and have positive memories of these brands satisfying their literal cravings." Explain how this attitude of trust in terms of schema-based affect, value-expressive and knowledge functions of attitude, and the experiential hierarchy of effects. five to seven paragraphs

Reference no: EM133259276

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