Value chain analysis to identify value-creating activities

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Reference no: EM13144991

Create a SWOT analysis to understand Under Armour's strengths and weaknesses. Does Under Armour have a sustainable competitive advantage? If so, what is the source? What about Under Armour's evolution and current business strategy may pose problems going forward?

Conduct a Value Chain analysis to identify value-creating activities.

Determine if the company has a sustainable competitive advantage, supporting your claim(s) or recommending action(s).

Reference no: EM13144991

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