Reference no: EM13624

Analyze or look at brand and critically assess them, an important analysis is the value chain. The brand value chain attempts to assess the sources and outcomes of brand equity. Some of the more critical elements in our analysis could be the product communications, in the marketing program area, the distinctiveness, consistency, and relevance of the program quality and lastly the customer mind set which consists of awareness, associations and attachment.

Select a brand and analyze at least one element of each of these areas of the brand value chain. That is select a brand from an article that will support your analysis.

Trace the brand value in the area by choosing an item I designate above of the marketing program, select an element above of the customer mindset, and select an element above of the program quality.