Value-attitude and lifestyles

Reference no: EM13278602

Could VALS(value, attitude and lifestyles) be used to market globally as it segments the market based on psychographic factors. What are the advantages and disadvantages?

Reference no: EM13278602

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Value-attitude and lifestyles : Could VALS(value, attitude and lifestyles) be used to market globally as it segments the market based on psychographic factors. What are the advantages and disadvantages?

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