Value and exchange for developing a marketing strategy

Assignment Help Marketing Management

Reference no: EM13936430

Marketing Reflection - Explaining the concepts of Value and Exchange for developing a marketing strategy. You have been asked to prepare a short commentary (500 - 700 words or equivalent 5 - 10 minute presentation) for a business audience explaining the concepts of value and exchange in such a way that business owners, who may have never had any formal marketing education, could understand the concepts and see how they are the fundamental building blocks of marketing activity and strategy. Your commentary can take any form that would be acceptable to this audience (for example a blog, an article, newsletter item, a wikki, a short video presentation or slide share presentation). In your submission you are to conclude your discussion with at least one example of how a business could now incorporate or use this information to help them develop a marketing plan or to incorporate this approach into their marketing thinking - a sort of marketing in practice section.

Reference no: EM13936430

Questions Cloud

Advice on strategies for your project execution : You have been told during this process to reach out to other CA City Retail Group Cafés to obtain appropriate advice on strategies for your project execution. What are three questions you could ask to guarantee success - Explain the process for ide..

Show how this priority queue is affected by adding string : To tell if one element in ZooGraph has relation X to another element, you look for a path between them. Show whether the following statements are true, using the picture or adjacency matrix.

Evaluation and interpretation of criminal justice data : Discuss why these aspects were selected. Describe how the selected aspects relate to the evaluation and interpretation of criminal justice data and research findings. Explain why researchers would consider qualitative methods an artistic expression o..

Organization and develop an information security strategy : The task is to carry out an information security risk assessment for an organization and develop an Information Security Strategy for that organization. This should include, at least:

Value and exchange for developing a marketing strategy : Marketing Reflection - Explaining the concepts of Value and Exchange for developing a marketing strategy.

Internal it services hosted on premise : Many organizations are using cloud services in place of internal IT services hosted on premise. Cloud services reduce the need for capital expenditure and can be set up in minutes without the need for long hardware procurement cycles. However usin..

What do you estimate the dollar amount of rollover balances : Also the value of a(s - q)/t = 1. If current CD balances are $100 million, what do you estimate the dollar amount of rollover balances to be?

Explain the super predator myth : During the 1990s and into the 2000s a juvenile super predator myth drove statutory and policy development throughout the nation. Using federal or state government publications and/or peer reviewed journal articles: Explain the super predator myth

Identify recent new-product launches or promotional campaign : Go to Nestlé's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you ..

User Account

All Pages