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Valuate a firm's marketing opportunities.
You have just been named marketing manager of a major franchise of Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.
Provide a detailed competitor analysis. Your competitor analysis should include the following:
· Determination of the competitor’s major objectives.
· Assessment of the competitor’s current marketing strategies.
· Assessment of the competitor’s strengths and weaknesses.
· Internal analysis of your firm’s strengths and weaknesses relative to the competitors.
Please provide this ASAP.
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