Valuable to understanding to influencing them

Assignment Help Operation Management

Reference no: EM132275040

1. Which aspect of your audience is more valuable to understanding to influencing them?

Psychographics

Demographics

Age and gender

Zip codes

2. When you ask for a day off work, who could be considered a stakeholder?

Your co-worker

Your cat

Your mail delivery

Your security guard

3. A factor in a channel's effectiveness does not include:

Potency

Facial expressions

Real time feedback

Voice tones

4. A factor in channel efficiency is based on how much it costs.

True

False

5. Less rich channels tend to be more:

Efficient

Effective

Loud

Loaded with data

6. Which one of these is NOT one of the 7 types of people, according to "The 4 C's"?

The Loner

The MainStream

The Aspirer

The Succeeder

7. If you want to draw the audience’s attention—really make something standout—then you need to pay careful consideration to this design principle:

Dominance/Emphasis

Texture

Space

Form

8. Which of the following is a design element?

Color

Heirarchy

Scale/Proportion

Similarity/Contrast

8. We are all exposed to countless messages each and every day. What is this called in communication?

Saturation

Filter

Characteristics

Mega-Mixes

9. Which channel characteristic is independent of the larger environment?

Synchronicity

Potency

Credibility

Saturation

10. What is the main point of the Ted Talk, "The Shape Shifting Future of the Mobile Phone".

That we can approach communication from a variety of ways

Smart phones can be even smarter

Humans should adapt to be more technologically advanced

Technology will solve all of our communication problems

Reference no: EM132275040

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