Valuable resource for marketers and advertisers

Assignment Help Operation Management

Reference no: EM132247379

Provide a 250+ word response to the following. Please separate your answers by the parts of the question.

Assignment 1 - SRDS

SRDS Media Solutions is a valuable resource for marketers and advertisers. As the largest and most comprehensive database for media rates and information in the world, SRDS provides a wealth of information to help construct a marketing plan.

You first need to get into the SRDS database provided by the library. Here’s how to do it:

Log into your My Macomb Account

Under the My Macomb Menu, choose Student Services and then click on the Library link.

Click on the Library Access and Information link

Choose “Find E-Resources” in the left side menu bar

Click on “Business”

Scroll down and click on SRDS (this will open a new window)

You should now have the SRDS Database open

PART 1 :

On the left side of the page, under “Search by Media Type,” select “Consumer Magazine Media.”

Select any option under “Classifications” and click on it. Which class did you choose?

Now, choose any one of the magazines in that class. Which magazine did you choose?

What is the price of a 1-page, 4-color ad in the magazine that you chose? (use 1 ti –which stands for a “1 time purchase” of an ad). You will find this by clicking on the RATES & POLICIES tab.

What is the Total Circulation (which means the number of issues sold) of the magazine you chose? You will find this by clicking on the CIRCULATION tab. Please use the TOTAL Circulation if possible.

Now, you are going to look up a specific magazine: Cosmopolitan (you can do a keyword search to find this - but be sure to use the Cosmopolitan that is a CONSUMER MAGAZINE). What is the cost for a full page color rate (1 ti.) in Cosmopolitan?

What is the Total Circulation of Cosmopolitan?

PART 2

Now we’ll search newspapers. Under the left menu “Search By Media Type” click “Newspaper Media” then type the newspaper below into the search box. Be sure to select the newspaper, not the website/digital.

You need to search for the Detroit Media Partnership (this is the combined Detroit News & Free Press).

What is the cost of a full page color ad in a Sunday edition? You will find this by clicking on the RATES & POLICIES tab.

What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab.

You need to search for The Macomb Daily

What is the cost of a full page black and white ad in a Sunday edition? (To get the cost of a full page ad take the "Per Inch" rate - do not use the VOLUME DISCOUNT rate - and multiply it by the number of inches of a full page ad (which you can find on the issues & spec page but I will help you out and tell you is 126 inches).

What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab.

PART 3

Did the cost of the advertising in parts 1 and 2 surprise you? Why or why not?

What are you really paying for when you buy advertising in magazines and newspapers? Why is it so expensive to advertise in print media?

Reference no: EM132247379

Questions Cloud

What role does planning play in the successful recruitment : What role does planning play in the successful recruitment, placement, and retention of employees and ultimately in the organization’s success?

What type of strategic leadership planning : What type of strategic LEADERSHIP planning and risk management would you think about?

Conversational as the type of letter warrants : Be polite and formal, semi-formal or conversational as the type of letter warrants

What is inference concerning multinomial experiments : What is inference concerning Multinomial Experiments? How is the end result of the Chi-square analysis process related to stewardship?

Valuable resource for marketers and advertisers : SRDS Media Solutions is a valuable resource for marketers and advertisers

Tools offers a marketer more control over the message : Which of the following promotional tools offers a marketer more control over the message? marketing or public relations.

What are your thoughts on these characteristics : What are the key characteristics of a successful manager detailed in the article? What are your thoughts on these characteristics?

Disadvantages of innovation through cooperative strategies : Discuss the potential benefits and disadvantages of innovation through cooperative strategies.

Contract with these organizations during the merger : Discuss the steps we need to take as consultants when we enter and contract with these organizations during the merger.

User Account

All Pages