Valuable intellectual property of a franchisor

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Reference no: EM131933315

A "brand name" is often the most important asset of a Franchisor, and there are typically robust legal protections and contractual protections offered to the Franchisor to protect that intellectual property. The "brand name" also has significant value to the Franchisee - in fact that is the majority of what a franchisee buys. After the brand name/brand identity of a Franchise, what do you think is the most valuable intellectual property of a Franchisor, and why?

Reference no: EM131933315

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