Valuable for digital marketing

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Reference no: EM133333720

Lately, you have focused on brands and why they are valuable for digital marketing. You learned that a brand is the foundation of a digital marketing strategy and guides all of a company's marketing and sales efforts. Brand success is essential to the success of a company.

Consider what you have learned about brands, and then analyze a brand you consider successful. The brand may be one you learned about in this course or one that you find online.

For this discussion prompt,

Which brand you selected

Why you chose this brand

What makes the brand equity positive

How you would describe the brand's value system

The key characteristics that make this brand successful

Reference no: EM133333720

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