Utilizing your critical thinking skills

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Analyze the question listed below utilizing your critical thinking skills. A minimum of 2 pages is required. Experiential Activity Some firm's products are so well known that the entire category of products offered in the industry (including rival's products) is often referred to by the leading firm's brand name (which is called an eponym). Identify one such product and discuss whether its brand recognition gives the leading firm a competitive advantage. Why or why not? Please use Kleenex as the product.

Reference no: EM132293785

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