Utilizing business analytics in an interesting way

Reference no: EM133072570

HI6032 Leveraging IT for Business Advantage - Holmes Institute

How people use, access, and discover data in business is being actively disrupted by tablets, which had been designed for consumers. Users have higher expectations for data displays and capabilities. Boring, static graphs and pie charts are unacceptable.

Objective: This assessment is designed to enhance student understanding of the developments and issues arising from adoption of particular technologies in business and to give students experience in analyzing and evaluating implementations of these technologies.

Assignment: Do some investigation on the Internet and look for a company that is utilizing Business Analytics in an interesting way. Write a brief report on this company and how it is using analytics and discuss whether the use of analytics will result in a competitive advantage for this company. Do you envisage any further uses of analytics which might result in further advantage of the company?

Present your discussions in a single document, no more than 1 page. Include references where necessary.

Reference no: EM133072570

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