Reference no: EM133795704
Discussion thread Company Cash Flow
Discussion Thread: Company Cash Flow
Vision for our Revolutionary Product: Our groundbreaking product is still tow years away from profitability, but this period is our "appointed time" to build a foundation of demand and anticipation. Leveraging strategic marketing now will prepare the way for it's release and sustain momentum to launch. This pivotal moment reminds us of Queen Esther's story where she was placed in a position of influence Esther 4:14 NLT "for such a time as this" (Patterson 2018). Just as Esther was called to step boldly into her purpose, we are presented with a unique opportunity to steward our resources wisely and position ourselves for the success of this revolutionary product.
Proposed Strategy:
Create Buzz and Anticipation:
Launch a marketing campaign that highlights how life-changing and innovative this product will be. The goal is to establish it as a "must-have" before it even hits the market. Book your online tutor now!
Draw parallels to how impactful innovations shape lives, sparking excitement and emotional connection.
Encourage Preorders:
Offer pre-sale options, including deposits or payment plans, to build cash flow in advance. This will provide concreate numbers on demand. "Preselling is proposed as a means to raise the necessary cash for production with long production lead times" (Xiao 2018).
Use these preorders to affirm market interest and provide forecasts.
Additional Considerations:
Question: Evaluate inefficiencies: Utilize Break-Even Analysis to determine whether a product line is meeting or exceeding its break-even point when product is launched.
Consider liquidating underperforming assets to boost cash flow.
Through bold action and faith in this pivotal moment, we can steward this opportunity wisely and achieve the breakthrough we've been working toward. Just as Esther's obedience led to the salvation of many, our strategic efforts can lead to the success of the transformation this product is destined to bring.
Seek external investors willing to provide capital in exchange for equity or other arrangements.