Reference no: EM132866008

Assignment 1: Utility, Elasticity, and Demand

For this assignment, suppose that you are in charge of designing a product campaign for a new shampoo.

Part 1

Prepare a paper in Microsoft Word to address the following:

Describe the ultimate goal of the product campaign for the new shampoo.

Discuss your methods for achieving this goal.

Identify the components of marketing, pricing, and distribution for the campaign.

Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.

Part 2

Using Microsoft Excel:

Prepare a graph which illustrates the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.

Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demand.