Utilise your knowledge of international marketing

Reference no: EM13141730

Assignment 2

Focus: The focus of this assignment is on developing an appropriate marketing plan with emphasis on 'marketing mix' strategy for a new product or service in an existing or new international market.

Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the overseas market condition to develop a practicable marketing plan. Below is an example of an international marketing plan which is shown and explained in detail in chapter 8 of your text book. In completing this assignment students should determine their own format and content based on the assignment focus and task as detailed above.

Reference no: EM13141730

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