Utiles values to represent customer relative preferences

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Reference no: EM131767252

The perceptual map indicates that to make the to make the Alec more appealing to the 2E Microsegment,

A) Be made less expensive B) Downsized C) Be made larger D) Have the horsepower reduced E) Have the horsepower increased

If a customer tells you she prefers Red to Blue, Blue to Yellow and Red to Yellow, then you can create an underlying rank-order numeric scale with the following "utiles" values to represent customer relative preferences for the three colors.

A) assign 3 to Blue, 2 to Red, and 1 to Yellow

B) assign 7 to Blue, 6.5 to Red, and 6.8 to Yellow

C) assign 6 to Red, 5 to Yellow and 3 to Blue

D) assign 5.7 to Yellow, 2.9 to Red, and 1.3 to Blue

E) assign 6 to Blue, 2 to Yellow and 8 to Red

Reference no: EM131767252

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