Using what you learned about the psychology of pricing

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Reference no: EM132153627

Marketing question below

a. Bruce goes to Macy's and sees a pair of jeans he likes. The list price is $75 but they are on sale for $35. Using what you learned about the psychology of pricing, explain if Bruce is getting a good deal or not.

b. How can the store make their profit margin with such a large markdown?

c. Assume Bruce buys the jeans. Did he save money?

Reference no: EM132153627

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