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Using the sample marketing plan in marketing and management

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Reference no: EM13393200

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

  •     Executive summary
  •     Situational analysis
  •     Market growth potential and competitive analysis
  •     Segmentation, target market, and positioning
  •     Pricing and distribution strategies
  •     Marketing communication plan
  •     Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
  •     Intended marketing objectives for Y1, Y2, and Y3
  •     Implementation milestones
  •     Evaluation and control metrics and methodology to measure performance
  •     Contingency planning

 

Reference no: EM13393200

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