Using the sample marketing plan in marketing and management

Assignment Help Marketing Management

Reference no: EM13392591

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:

Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning

MY TOPIC IS

Evaluation and control metrics and methodology to measure performance
Contingency planning

introduce a new product is everyone on board with focusing on an iPad Jr.- a tablet marketed specifically to 2-5 year olds with relevant learning apps, built in parental blocking software, a timer that won't allow usage to exceed a certain number of hours a day and offered in an array of fun colors?

Reference no: EM13392591

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