Using the plunket research online database

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Choose only one innovative market sector, and using the Plunket Research Online Database, the class textbook, and at least one article from a marketing journal, complete the following: I chose games, apps and social media as my market sector.

Summary of the market analysis and anticipated consumer needs

Competitive forces

Create a prototype of one potential product or service using the "Layers of the Product" (Salomon et al., 2017, p. 236)

Use images, designs, or blueprints

Outline potential market and marketing challenges

Reference no: EM132284044

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