Using the diffusion of innovation theory

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1. Walmart's first designer label clothing brand is called George. Few Americans know the George brand, but in Britain it is well regarded and sold in stand-alone George stores. What would be the benefits to Walmart if the George brand of clothing became recognized and desired in the United States?

2. Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com? Explain your answer

Reference no: EM132018941

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