Using social media or mobile marketing to excite consumers

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Social Media and Mobile Marketing

Marketers are using social media and mobile marketing now more than ever in order to connect with people in their target markets. So, how and why are they doing this? After reviewing Chapter 3 (especially the part about the 4E Framework for Social Media) and please answer the following:

Identify a marketer using social media or mobile marketing to excite consumers. Describe how and why that company is doing this.

Identify a marketer using social media or mobile marketing to educate consumers. Describe how and why that company is doing this.

Identify a marketer using social media or mobile marketing to help consumers experience the company or the company's offerings. Describe how and why that company is doing this.

Identify a marketer using social media or mobile marketing to engage consumers. Describe how and why that company is doing this.

Reference no: EM132237914

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