Reference no: EM132719880 , Length: word count:1000

Assessment

Purpose: Professional communication is based on fact. Both your boss and your tutor want correct up to date information that will enable them to make a decision. In business the decision directly relates to profit. At KOI it relates to your marks. Writers must ensure they provide the most immediate, relevant information. Otherwise misunderstandings can occur, costing money or grades. Learning how to find and provide the information required is essential to any academic or business writing professional. This assessment relates to learning outcomes b, c and d.

Assessment topic: Evidence Response: This assessment is the basis for your A3 Report as A2 provides the appropriate research.

Task details: Report Outline and Resource Analysis: Your Evidence Response relates to the topic of implementing a digital communication strategy in an organization. Choose one of the topics below as the focus for your assignments:
A. Using Social Media in the workplace to communicate
B. Communicating companywide employee recognition
C. Boosting workplace motivation through innovative communication tools
The instructions for your Report Outline and Resource Analysis, a plan that outlines what the reader what to expect from the report. The

Report Outline tells the reader:
o The purpose of the report (what it will be about, what questions will be answered)
o The structure of the report (what sections or parts will be included in the report)
o The purpose of each of the different parts of the report
o Four research sources you will use to research information for the report, why they are relevant to the topic, and why they are credible.
Use the following outline to help structure your Report Outline:

Introduction
o Background of the issue
o Purpose of the Report
o Outline Topic of the Report
o Intended audience (Who will read the report?)
o Background of the organisation
o Type of communications strategy you have chosen to implement Body
• List the main sections or headings to be included in the Discussion section of your report. Find four
research sources that will be useful for completing the Assessment 3 report.
o Two of the research sources must be from reliable academic sources, such as academic journals. The other two sources can come from media sites, books, magazines, websites, YouTube or TED talks.
• Provide the following separately for each resource:
Name of the resource (e.g. 21st Century Communication)
Type of resource (e.g. website, article, video)
A brief summary of each resource, justifying why it is relevant to the topic of your report. Evaluate the reliability of each resource by applying the five reliability tests.
Conclusion: Explain what questions will be answered in the conclusion of the report (but don't provide the answers).

1000 word (+/- 10%)