Using geographics in segmentation

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Reference no: EM132277515

Customer segmentation is imperative when trying to send messages to a target market. Segmenting consumers enables your team to stretch the budget by reaching the most ideal visitors who are likely to become leads, without wasting money on impressions that will never turn into conversions. Geographics and psychographics go hand-in-hand with basic demographic data in order for marketing professionals to adequately analyze their audience. Psychographics is the analysis of consumer lifestyles to create a detailed customer profile, and when combined with geographic and demographic characteristics, it develops a more 'lifelike' portrait of the targeted consumer segment! New technologies have made it easier for us to build relationships with consumers, however the sheer detail that you are able to collect can be overwhelming. It can be difficult to collect and even confirm accuracy when collecting data.

What are the advantages and disadvantages of using geographics in segmentation? How do demographics and psychographics work in this equation to affect distribution channels?

Reference no: EM132277515

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