Using college students as the market segment

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Reference no: EM132113851

Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following below. Please explain it in minimum 300 words with good examples: a) Brand of toothpaste: friends, roommates = Low b) Purchase of hybrid car: co-workers, friends = High c) Purchase of breakfast cereal: family, roomates = Low (if for own use) to High (if group use) d) Becoming a vegetarian: roommates, friends, family = Moderate e) Choice of computer tablet such as the iPad: family members, friends = Moderate to high.

Reference no: EM132113851

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