Using a push approach-marketer hopes to engage wholesaler

Reference no: EM13190868

Using a push approach, the marketer hopes to engage the wholesaler / retailer to carry the product. With the pull approach, they are trying to entice the consumer enough to go to their local store and request the product. Using both approaches yields the maximum exposure possible. Can you think of an example where a marketer would use both a push and pull approach? Perhaps with a product currently on the market?

Reference no: EM13190868

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