Uses two factors to screen new products

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Company XYZ uses two factors to screen new products. Factor 1 is FOUR times as important as Factor 2. What are the correct weights assignable to Factor 1 and Factor 2?

Factor #   Factor   Rating 1-10

Product A   Product B

1. Profit Potential 7 3

2. Market Share 6 9

a. 4 for F1, 2 for F2

b. 2 for F1, 4 for F2

c. 80% for F1, 20% for F2

d. 20% for F1, 80% for F2

e. 50% for F1, 50% for F2

Reference no: EM131300154

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