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Question: A focus strategy is an integrated set of actions taken to produce goods or services that serve the needs of a particular competitive segment. Thus, companies employ a focus strategy when they use their core competencies to serve the needs of a particular segment or industry niche to the exclusion of others. Examples of specific market segments that can be targeted with a focus strategy are different geographic markets.
Give an example of a company that uses a focus strategy to take a certain market niche!
This focus strategy takes into account geographical markets that are even different than usual. Please explain further!
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