User profiling in internet advertising

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Reference no: EM133276974

User profiling in Internet Advertising

1. The click probability distribution for the web traffic to a publisher's web site has a mean of 0.01. The publisher would like to enter into a contract with an ad-network (such as Chitika) with a click-through-rate guarantee of 0.9%.

2. If the click probabilities for a publisher lie between 0 and 0.02, is it possible to use some value of a threshold (?) so as guarantee that a click-through-rate of 0.03 will be achieved?

Reference no: EM133276974

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