Useful to the manager in marketing planning

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Reference no: EM131721462

Pick any two of the marketing metrics presented.

Customer Acquisition cost

Retention rate and attrition rate

Lifetime value

CAC recovery time

Marketing originated customer percentage

Marketing influenced customer percentage

For each one, pick a product and discuss how each of the products would benefit from the application of each of these metrics. Specifically, what information will be revealed that will be useful to the manager in marketing planning?

Reference no: EM131721462

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