Useful for marketing low-involvement products

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Reference no: EM132215681

1. If done correctly, the executive summary should be a comprehensive document outlining every aspect of the marketing plan down to the last detail

True or false

2. As noted in your text, what tool is very useful for marketing low-involvement products?

company websites

in-store promotion

in-store salespeople

television commercials

newspaper advertising

3. When evaluating choices, a consumer who asks the question How do I feel about it? is using which evaluative criteria?

attitudinal self-evaluation

evoked set consideration

affective choice

alternative choice

attribute-based choice

4. Kelly is running is her first marathon, and wants to make sure she has proper shoes to train in. She has created a list of running shoe brands that she will evaluate before making her purchase. This list is referred to as a(n):

informative criteria

recommended set

evoked set

evaluative criteria

essential set

Reference no: EM132215681

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