Used tool to tap into the voice of the market

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Benchmarking is a widely used tool to tap into the "voice of the market." From this week's readings, as well as from any relevant experience you may have, what are some of the pitfalls organizations should avoid when benchmarking? How can organizations make sure that their benchmarking efforts are as effective as possible? Are the VOC and VOM linked? Explain.

Reference no: EM131138918

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