Used product placements in any given sunday to help promote

Assignment Help Operation Management

Reference no: EM131800923

Under Armour (is an advertising video) used product placements in "Any Given Sunday" to help promote the brand. This likely involved the company paying cash to the producers of the film so that they would feature the brand prominently. This type of arrangement is very similar to what your text describes as a:

1) public relations campaign

2) sponsorship of the NFL.

3) a large donation to charity.

4) sponsorship.

5) web-only video.

Sponsorship and PR

Under Armour, like many large companies uses public relations and sponsorships as part of its IMC arsenal. In this video case, you will evaluate some of the ways that Under Armour practices IMC using public relations and sponsorship.

Public relations is the marketing function that focuses on the relationships and communications that individuals and organizations have with other groups (called publics) for the purpose of creating mutual goodwill. Sponsorship is a cash or in-kind fee paid to an event or organization in return for access to the exploitable commercial potential associated with that event or organization.

ref: Arens, William F., and Michael F. Weigold. Contemporary advertising and integrated marketing communications. McGraw-Hill Education, 2017.

Reference no: EM131800923

Questions Cloud

Assess the corporate culture of the organisation : Assess the corporate culture of the organisation and whether it is likely to be different in terms of key internal stakeholder influence and input

Cultural differences-failure of technological tools : How can organization management solve the following issues in the workplace. Cultural differences-Failure of technological tools

Relative merits and demerits of rating vs. ranking scales : Discuss the relative merits and demerits of Rating vs. Ranking scales. Summated vs. Cumulative scales. Scalogram analysis vs. Factor analysis.

Why you need to restructure your channel of distribution : List the reasons why you need to restructure your channel of distribution?

Used product placements in any given sunday to help promote : Under Armour (is an advertising video) used product placements in "Any Given Sunday" to help promote the brand.

Project managers in the contract procurement process : What are the primary duties of project managers in the contract procurement process?

What is meant by standing in a judicial proceeding : What is meant by "standing" in a judicial proceeding?

Narrate the procedure for developing scalogram : Narrate the procedure for developing a scalogram and illustrate the same by an example.

Demand perfect tender of the contract obligation by obligor : In which of these situations should the obligee not reasonably expect / demand perfect tender of the contract obligation by the obligor?

User Account

All Pages