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1. There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three. For example, if we were to segment based on usage rate, subcategories would be light user, medium user, and heavy user.
2. If a marketer were to segment a business (not consumer) market on the basis of demographics, what three subcategory segmentation variables would probably be used to assist with this form of segmentation? What questions would be asked in each of the three categories to advance the segmentation effort?
What is a corporate strategy? Why is it important for a small business to identify a corporate strategy?
The total annual revenue divided by the total number in the workforce gives a rough estimate of the productivity of a firm.
For each problem, your responsibility is to formulate the decision environment as a mathematical model.
Organizations often find that they need to develop new skills and abilities in order to expand their operations internationally.
Discuss the management process and how implementing the process
Discuss, with examples, at least three ways that opportunity can affect the decision making process.
Did Tom and Alex follow a logical and rational managerial decision-making process in determining their class schedules? Why or why not?
The three key elements of any partnership are:
Calculate the depreciation cost for this machine this year based on a usage of 1500 hours.
"Peterson Enterprises uses a fixed order quantity inventory control system.
Imagine that a close friend has been diagnosed with heart disease. The physician recommends bypass surgery. T
How do services and manufactured goods differ when applying automation to their processes?
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