Used by general mills to identify market segments to serve

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Reference no: EM132087539

To differentiate the Cheerios brand, General Mills offers consumers 16 different versions of the popular cereal, form regular, Multi Grain, and Honey Nut Cheerios to Apple Cinnamon, Fruity and even Chocolate Cheerios.? Which major segmentation variable was used by General Mills to identify market segments to serve?

Reference no: EM132087539

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