Used a customer-centered definition of marketing

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Cultivation Customers Questions

Marketing texts that were used decades ago (as ours does today) used a customer-centered definition of marketing. But it can be frustrating that in spite of that approach being taught in business schools, the real-world application of marketing related to promotion of product.

After assessing the Rethinking Marketing article and looking at your perceptions of marketing as you entered this class, did you have a product management mindset or a customer manager mindset?

If you owned a company would you follow a customer-centered definition of marketing? Why or why not?

Reference no: EM131039488

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