Use to effectively reach-favorably impact target audience

Assignment Help Operation Management

Reference no: EM132120341

Assignment Overview

Recently, marketing databases have enlarged to include online posts, comments, “tweets,” etc. In this task, you are to investigate the positions of one Philadelphia restaurants using blogs or consumer posts available on line. More specifically, after selecting one restaurant to investigate, find at least 10 posts (e.g., Yelp, etc.) regarding each, and then analyze these posts as a set.

The primary objective of this task is that you gain experience in dealing with qualitative marketing data in linking with quantitative forms; also, that you have an opportunity to write a research report pertaining to such data; and finally, that you develop an understanding of the concept of positioning.

Section 1: This section should present a description of the restaurant you have selected – i.e., type food, price range, location, clientele, or any other facet you think is important in communicating the character of each.

Section 2: Select, at least, 10 posts related to restaurant and demonstrate what criteria you use in the selection of restaurants (should be a random sampling). Present your analysis of the themes represented in those – i.e., their common thread, the position in consumer memory they appear to establish, key attributes of each restaurant they project, and any brand personality elements they portray.

Present your assessment of the degree to which the position of each restaurant connotes value added in the marketplace. In accomplishing the above requirements:

1. Depict the current location of each restaurant on perceptual/postponing maps, based on what you find important factors from the posts. This depiction should be placed into a figure and entitled.

2. Discuss how you determined these positions, based on how reviewers evaluate those restaurants.

Section 3: Why do you choose this restaurant? Describe what role, if any, the image/position of the restaurant played in determining your team’s choice? Demonstrate the role personal feelings played in your team’s choice?

Section4: Explain which media vehicles each restaurant should use to effectively reach and favorably impact its target audience?

Reference no: EM132120341

Questions Cloud

Explain your interpretation of americas system of governance : Determine if it is a democracy or a constitutional republic, and justify your assertion with evidence.

Which of kohlberg three levels of morality do you feel : This week's lecture focused on moral development and ethical reasoning. As part of your readings for the week, Kohlberg's three levels of morality were discusse

Explain the issues involved in taxing a transaction : Explain the issues involved in taxing a transaction that provides a package deal that consists of mixed supplies (of the cheese and the T-Shirt)

Evaluation of macroeconomic performance of Australia : BUS700 Economics Assignment - Evaluation of Macroeconomic performance of Australia and New Zealand. Discuss the relation between both countries

Use to effectively reach-favorably impact target audience : Explain which media vehicles each restaurant should use to effectively reach and favorably impact its target audience?

Describe the disagreement or argument : This week's lecture focused on applying some of the intellectual standards discussed in previous weeks and applying them to the news media.

Why charge is important in our field and what can be done : The progress and research activities on Charge around the World. Why Charge is important in our field and what can be done with it?

Construct production strategy based on customer demand : Demonstrate the impact of operations management on the competiveness and productivity of an organization. Construct production strategy based on customer demand

Describe one implementation model : After reading your scholarly resources, describe one implementation model that is significant for the success of policy implementation.

User Account

All Pages