Use the term band-aid, Many consumers in the United States

Use the term band-aid

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Reference no: EM131278736

Many consumers in the United States use the term “Band-Aid” to refer to all types of bandages and wound care products, regardless of the brand. This indicates that Band-Aid has done a great job at building ___________.

brand exclusivity

brand mix

brand personality

brand equity

brand awareness

Reference no: EM131278736

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