Use the seven steps of personal selling

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Reference no: EM132292290

1. Why? These pressures are essentially economic and in response to Japanese and Pacific Rim, Chinese and Indian penetration of western markets. At the same time globalization means that scale economies are necessary to maintain price differentials and so mergers of parts of businesses where there is strategic fit is becoming commonplace.

2. Briefly describe how you can use the seven steps of personal selling in an everyday activity such as dating or getting a job.

Reference no: EM132292290

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