User Account

All Pages

Use the internet or library understand an industry and then

Assignment Help Marketing Management
Reference no: EM13371192 , Length: 5 Pages

Use the internet or Library understand an industry and then create a fictional start­up company that is entering a foreign (non U.S) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g. developing websites for a foreign firm that targets the U.S. Market). 

You will create a marketing plan for your start­up company.

Write a five (5) page paper in which you: 

1. Describe your company and its product in terms of its marketability.

2. Determine the key strengths and weaknesses of yourcompany, as well as the opportunities and threats it faces within its industry.

3. Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.

4. Describe the key methods that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.

5. Use at least 2 quality references. Not Wikipedia and other Websites do not qualify as academic resources.

Assignment must follow APA format: double space, using times Roman font, size 12, with 1' margins on all sides, citations andreferences must follow APA.

Outcomes associated with this assignment are:

The fundamentals of marketing including product, price, distribution, and promotion in a global environment. Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy. Determine the elements of marketing research. Use technology and information resources to research issues in marketing. Write clearly and concise about marketing using proper writing mechanics.

Reference no: EM13371192

Questions Cloud

Please prepare a powerpoint and answer the questions been : please prepare a powerpoint and answer the questions been asked about the country nigeria and write a paper summarising
Write a report of about 3000 words on a business prevalent : write a report of about 3000 words on a business prevalent in the digital economy. the business can be australian or
The role of accounting on businesses and our society some : the role of accounting on businesses and our society some background on assignment accounting increase a students
Prepare a five 5 page paper having following : prepare a five 5 page paper having following requirementnbsp1. nbspprovide a detailed description of your company. the
Use the internet or library understand an industry and then : use the internet or library understand an industry and then create a fictional startshyup company that is entering a
1 explain the concept of physical data independence and its : 1. explain the concept of physical data independence and its importance in database systems2. explain what problems are
Details of assessmentlength 1200 words maximumyou are asked : details of assessmentlength 1200 words maximumyou are asked to write and submit a short scholarly essay using an
Discussing the social and legal requirements when it comes : discussing the social and legal requirements when it comes to global sourcing however since we know that corporate
Computer platformscomputer systems may be classified into : computer platformscomputer systems may be classified into two categories classical and quantum. this assignment will

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd