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Bayer Schering Pharma AG, Germany owns Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu. The company has recently introduced a new and improved Alka-Seltzer Plus, as described in this TV ad. The ad shows that Alka-Seltzer Plus can fight congestion, unlike NyQuil. Explain how Alka-Seltzer Plus has been quality and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning. How do you think Proctor and Gamble, the company who produces Vicks NyQuil, would respond to the ad? Guided Response: In 300 words or more, please, provide your response to the above discussion question. If Bayer is currently making normal profits on most of the products in its product line, but is making pure profits on its new Alka-Seltzer Plus with decongestant, what should Bayer do to increase its profits?
Suppose that LilyMac Photography has annual sales of $290,000; cost of goods sold of $155,000; average inventories of $3,500; average accounts receivable of $21,000; and an average accounts payable balance of $10,000. Assuming that all of LilyMac's s..
What is the sustainable growth rate?
Assume a bank loan requires an interest payment of $85 a year and principal payment of $1,000 at the end of the loan date/year life. How much this loan could be sold for to another bank if the loans of similar quality care of a 8.5% interest rate tha..
Please provide the steps to solving this problem using a financial calculator as well as reasonings for certain steps if needed: Estimate the effective annual rate (EAR) for a continuously compounded annual nominal rate of 8.75%.
The beta coefficient for 1.63. In addition, 1.835 percent is the current 10 year t-Note rate. Assuming a 5.6 percent equity risk premium, determine the required rate of return for this stock. Using the required rate of return, determine what you thin..
A borrower takes out a 30-year adjustable rate mortgage loan for $200,000 with monthly payments. The first two years of the loan have a “teaser” rate of 4%, after that, the rate can reset with a 2% annual rate cap. On the reset date, the composite ra..
Delivery and installation of the new line are expected to cost an additional $100,000. Assuming Fleming's marginal tax rate is 40 percent, calculate the net investment for the new line.
Given a MPT with a starting pool balance of $1,000,000, whose underlying collateral is a group of 10 year FRMs with annual payments, interest rate on the underlying mortgages=10%, servicing fees=0.5%, and prepayment projected to be 10% annually, what..
The expected rate of return and standard deviations, respectively for four stocks are given below: Which stock is clearly most desirable?
If the market yield is 18% p.a. compounding semi-annually, how much did you spend?
Bullseye, Inc.'s 2008 income statement lists the following income and expenses: EBIT = $703,000, Interest expense = $54,500, and Taxes = $220,000. Bullseye's has no preferred stock outstanding and 330,000 shares of common stock outstanding. What are ..
The Florida lottery agrees to pay the winner $259,000 at the end of each year for the next 20 years. What is the future value of this prize if each payment is put in an account earning 0.07?
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