Use of strategic considerations to justify a project

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Reference no: EM1339387

Many financial analysts are very skeptical of the use of strategic considerations to justify a project.

This opinion is largely based on the observation that some of the biggest investment disasters were undertaken based on a "strategic" rationale. However, this type of mind-set can lead to a form of managerial myopia in which the only projects that can survive the firm's acceptance hurdle are those for which future cash flows can be easily identified and forecast.

Comment on the validity of this statement.

Reference no: EM1339387

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