Use of social networks for knowing your market

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1. Organizations pay much more attention to their environments than ever before. They are also flatter, more efficient and more dependent on technology software to grasp their mission and present trend data as a part of control and innovation. But, at the same time, leaders must address powerful values which make up the organization’s culture and influence motivation.

2. How can you as a manager understand external trends, such as transparency expectations or use of social networks for knowing your market?

3. What should you do to identify important work unit cultural expectations?

4. In product and promotion a MNC can use a standard global product and/or promotion, or an adaptive product and/or promotion. Standardized means a "one size fits all" system and adapitve means "tailor made" for the market. What determines the decision to standardize, or adapt, product and promotion? Use illustrations.

Reference no: EM132223704

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