Reference no: EM13822320
Social Marketing and Healthcare
The past decade has seen an enormous surge in social marketing to convey various messages. Social marketing has also been established as an essential health communications tool to promote health initiatives. Social marketing should not be the only tool to communicate information to the general public, but to complement the existing practices in place.
You analyzed the article titled "Building a Bridge to Somewhere Better: Linking Health Care Research and Health Policy" by Davis, Gross, and Clancy (2012) to identify successful partnerships with major stakeholders in the US healthcare industry. In Week 2, you recommended the trainings necessary for physicians shifting from hospital-based care to community care.
You demonstrated how evidence-based research contributes to health policies. You will examine the use of social marketing as a communication channel in healthcare.
Review the following Web site:
Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice.
Justify why social marketing is needed in today's society to promote health initiatives. List the numerous communication channels that are used in developing a health campaign. Describe the process used to identify the population segment that can benefit from a specific health behavior. Explain how you will evaluate the effectiveness of your communications campaign. Provide a specific example of how social marketing was used in a health campaign. In addition, include a minimum of five scholarly references in your support of your statements. Be sure to support your statements with appropriate examples.
|
What inequities exist in health care
: What inequities exist in health care? Create a short list. When there is inequality in access to health care, do you think this is a problem of justice or something else? Please support your response from the readings, tutorials, or research from the..
|
|
Pew research center is a nonpartisan fact tank
: As you know, knowledge is power. We can obtain knowledge by doing our homework (e.g., our “research”). For this forum, refer to the Pew Research Center website. The Pew Research Center is a nonpartisan "fact tank" that provides information on the iss..
|
|
Reduction in the number of units maintained as safety stock
: You are in charge of inventory control of a highly successful product retailed by your firm. Weekly demand for this item varies, with an average of 200 units and a standard deviation of 16 units. How many units of the item should be maintained as saf..
|
|
Percentage of americans who only use cell phones
: Do not reject H0; the percentage of Americans who only use cell phones does differ from 23% Do not reject H0; the percentage of Americans who only use cell phones does not differ from 23%
|
|
Use of social marketing as a communication channel
: You demonstrated how evidence-based research contributes to health policies. You will examine the use of social marketing as a communication channel in healthcare
|
|
Describe how a leader differs from a manager
: Bus 201 Discuss the most important decisions that must be made in (a) planning, (b) organizing, (c) leading, and (d) controlling to allow a manager to utilize organizational resources effectively and build a competitive advantage. Respond to at least..
|
|
What external factors might have caused substantial decline
: Cathy started the ball rolling. “I was looking at the materials they mailed us last week and was stunned to see the decline in terms of the number of individual books borrowed in the first three months of this year. The report shows 19% decrease when..
|
|
Compare two works based on a theme you have working
: compare and contrast the two works based on a theme you have been working on in the course. Remember that a theme is an idea, principle, or quality that underlies the actions, characters, and settings of the story or poem.
|
|
About webuwrite academy simulation
: Webuwrite Academy Simulation
|